FOR IMMEDIATE RELEASE
April 10, 2007

Waltham, MA

AllergyBuyersClub.com, a leading multi-channel retailer of healthy home products, announces that 2007 first quarter sales were $4.2 million which represents an 18% increase over the same period in 2006. Web site conversion also increased by 21% for first quarter 2007 versus 2006.

Mercia Tapping, CEO and president of the company, attributes the company's sales growth and improved site conversion to utilizing better product photography, copy enhancements and better qualified traffic visiting the web site after receiving an AllergyBuyersClub.com catalog in the mail.

Tapping's outlook for the rest of the year is very positive since the company is in the final stages of a backend site redesign. "The technology changes that we are implementing will allow us to test page improvements much more easily and then modify the site on the fly based on the results.”

AllergyBuyersClub.com is a Waltham, MA based company founded in 1998 which sells healthy home products such as air purifiers, hepa vacuum cleaners, dehumidifiers and hypoallergenic bedding via the internet and catalog.

For more information on AllergyBuyersClub.com, contact:

Gary McEldowney
Marketing Director
AllergyBuyersClub.com
486 Totten Pond Rd.
Waltham , MA 02451
1-888-236-7231 Ext: 222
gary@allergybuyersclub.com

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